World Leader in Sales and Marketing

Appco Group Asia delivers thousands of new customers to the clients on a daily basis and has developed a comprehensive results-driven sales campaign framework that combined with our unique outcome base fee structure is proven time and time again to be the most cost-effective channel in the marketing mix. Over the last 21 years we have developed significant expertise in the face-to-face sales industry and have invested heavily in developing our business to provide the clients with not only exceptional returns on their investment but also demonstrated results and outcomes from the campaigns we deliver.

From our five and eight steps sales methodology, Human Commercial™, industry-leading sales coaching system, leadership and management academies, territory planning and management systems, campaign planning and management, unique product testing and market assessment programmes through to our quality assurance system and our state-of-the-art back office processing centres. We not only achieve results for the clients but we often partner with them on their journey to develop and grow their businesses.

The Appco Group is recognised as the leading sales and marketing company in Asia.

Global Reach, Local Knowledge

With the ability to draw on worldwide experience and trends we have expanded with the full knowledge and plan to maintain the local expertise in each city, province, region and country. This local approach with local experts ensures we understand the local business environment and more importantly the local people we interact with everyday. This leads to getting the best results from each campaign we conduct.

Appco is also able to provide the clients with the ability to tap into our global experience and expertise in specific industry sectors. For example, we are able to put a telecommunications director in an emerging market in touch with a peer in a more advanced mature market. We will continue to leverage our global knowledge and experience to add value to local campaigns.

A face-to-face meeting with a prospective customer is an opportunity to provide a human touch to the sales and marketing message and what better way than a professional, fully-trained person to not only present a product or service but also answer any questions, close a sale and leave a lasting and favourable impression.

Human Commercial™

The Human Commercial™ ensures that individuals are engaged in a two- way conversations about their needs and requirements with the ability to make the choice that’s right for them with the peace of mind they’re talking with a fellow human being and not a smartphone application, website or automated call centre. Our professional independent contractors are able to answer questions right there and then and explain the features and benefits of what the customer is buying.

Campaign Management

Appco has delivered hundreds of successful campaigns over the years and has developed considerable expertise in the planning, set up, execution and management of customer acquisition, and product sales campaigns.

From the initial exploratory meeting to identify potential opportunities to work together through to our campaign implementation planning workshops, the Appco team works very closely with the clients to ensure we design, develop and roll out a campaign that achieves its objectives. Our professional campaign project managers conduct detailed campaign planning workshops to ensure they understand the clients’ objectives and develop everything required to conduct an initial test campaign. We can also provide financial modelling to demonstrate the value of our channel and campaign investment returns.

Appco also has a full service creative design team that specialises in the development of sales materials and collateral.

Our unique approach to testing and validating campaigns includes comprehensive ‘live’ customer feedback, as well as testing what works and what doesn’t work in selling the service or product. Once the initial campaign has been completed we regroup with the client and present the results and findings in the test. We use a collaborative approach to ensure that the campaign roll out is meticulously planned and set up for success from day one.

Vital Statistics

We’re enormously proud of our achievements and the value we add to the global business community and the global community at large. Here is a snapshot of some of our key numbers and some key achievements over the last 28 years:

We pioneered the face-to-face customer acquisition industry in the services sector in Asia over 21 years ago
We introduced the Human Commercial™, which has been thestandard in the face-to-face sales and marketing industry
Since 1995 we have expanded into 8 countries in the Asian region
We currently have more than 2,000 independent contractors who deliver over 100,000 million human commercials every day
We deliver thousands of new customers every day of every week
We have raised over US$1 billion for fundraising clients over the last seven years contributing to the needs of the less fortunate global community and victims of natural disasters
We have acquired more than 10 million energy customers and more than 12 million telecommunications customers on behalf of the clients worldwide
More than 80 per cent of the Australian Paralympic Committee’s total fundraising revenue has been generated via the Appco Group Sports team
We provide a unique and fantastic opportunity for motivated people of all ages to develop their careers locally, regionally and internationally

Appco is a major contributor to Australian Power & Gas, which has been crowned Australia’s Fastest Growing Company

Appco was a major contributor to BSkyB delivering its 10 millionth customer in the UK in 2010

Appco works across more than 8 major industry sectors and has in excess of 35 clients across the region

Over 10,000 people rely on Appco to earn their living on a daily basis

Appco delivers in excess of US$4 billion per annum in customer revenue for major clients

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