Appco has delivered hundreds of successful campaigns over the years and has developed considerable expertise in the planning, set up, execution and management of customer acquisition, and product sales campaigns.
From the initial exploratory meeting to identify potential opportunities to work together through to our campaign implementation planning workshops, the Appco team works very closely with the clients to ensure we design, develop and roll out a campaign that achieves its objectives. Our professional campaign project managers conduct detailed campaign planning workshops to ensure they understand the clients’ objectives and develop everything required to conduct an initial test campaign. We can also provide financial modelling to demonstrate the value of our channel and campaign investment returns.
Appco also has a full service creative design team that specialises in the development of sales materials and collateral.
Our unique approach to testing and validating campaigns includes comprehensive ‘live’ customer feedback, as well as testing what works and what doesn’t work in selling the service or product. Once the initial campaign has been completed we regroup with the client and present the results and findings in the test. We use a collaborative approach to ensure that the campaign roll out is meticulously planned and set up for success from day one.